From the thriving independent hip-hop realm to the burgeoning cannabis industry, DJ Hoppa stands as a multifaceted artist-entrepreneur. The recent release of “Keep Being You,” featuring Logic and Marlon Craft, serves as a testament to Hoppa’s ability to curate standout collaborations. But music isn’t Hoppa’s only passion. His budding cannabis brand, Stoney Point, co-launched with rapper Demrick, reveals his adventurous entrepreneurial spirit.
The release of “Keep Being You” sets the stage for Hoppa’s forthcoming album “Hoppa and Friends 3” under the Broken Complex label, offering listeners a lyrical journey centered around self-authenticity. Both rappers Logic and Marlon Craft weave an intricate narrative, reflecting the song’s overarching message of self-discovery.
- Catch DJ Hoppa and Demrick speak live at the Benzinga Cannabis Capital Conference, the place where deals get done. The event is returning to Chicago this Sept 27-28 for its 17th edition. Get your tickets today before prices increase and secure a spot at the epicenter of cannabis investment and branding.
Simultaneously, Hoppa is navigating the cannabis sector, having introduced the Stoney Point cannabis brand. With the initial success of the Stoney Point strain in collaboration with Kush Company, the expansion into a brand was the next logical progression. Demrick, in conversation with Benzinga, shared, “With creating the Stoney Point brand we get the opportunity to curate a full menu of exclusive one-of-one strains. This is an exciting time and we can’t wait for people to try these new flavors.”
The Kush Company team, regarding the collaboration, affirmed, “The brainchild of DJ Hoppa and Demrick, Stoney Point has upgraded from a strain to a brand. Things went so well we figured we needed to do more.” Their state-of-the-art grow facility, spanning over 25,000 sq. ft., now houses exclusive strains under the Stoney Point brand, set to revolutionize the California cannabis market.
Hoppa’s commitment to the cannabis movement is rooted deep, as he challenges conventional beliefs surrounding its consumption. He asserts that cannabis fosters his creativity, enabling him to multitask and excel in his multifarious roles within the Broken Complex label. “Cannabis makes you think; it gives you time to step outside the BS going on and formulate plans and ideas… It just opens up doors of possibility for me,” Hoppa elucidated.
Moreover, his collaboration with pro-cannabis artists such as Dizzy Wright, Demrick, and Chris Webby highlights his advocacy for the plant’s broader acceptance. As the music industry constantly transforms, DJ Hoppa’s combined love for cannabis and hip-hop shines through, dispelling stereotypes and inspiring upcoming independent talents.
The artist’s insights emphasize the significance of collaboration. “Artists should align themselves with people who share their vision and can offer support in various ways,” Hoppa opines. As he keeps pushing the boundaries in both music and cannabis realms, DJ Hoppa’s journey exemplifies the blending of passion, discipline, and entrepreneurial spirit in the contemporary landscape.