Amazon.com Inc‘s AMZN Twitch has unveiled significant changes to its streamer payout programs, designed to enhance creators’ monthly earnings.
Three key modifications were detailed in a recent blog post on the company’s website:
- The Twitch Partner Plus Program will be expanded on May 1. It introduces a new tier offering a 60/40 revenue split for streamers maintaining 100+ points for three consecutive months, lowering the 70/30 revenue split threshold from 350 to 300 points, and making affiliates eligible for the program. This expansion is set to triple the number of streamers with premium net revenue share rates, according to Twitch.
- Additionally, the streaming platform is removing the $100,000 cap on the 70/30 revenue split, effective immediately. Previously, when a streamer reached $100K in annual net subscription revenue, the revenue share would revert to the standard 50%, a limitation Twitch acknowledged as hindering earnings and growth opportunities.
- The final change involves adopting a fixed rate model for Prime Gaming subscriptions, varying by the subscriber’s country. This update, effective June 3 and subject to annual adjustments, ensures consistency in payouts based on geographic location. For instance, streamers will receive $2.25 for each Prime Gaming subscription from viewers in the U>S. and Canada and $1.80 from viewers in the United Kingdom.
Twitch emphasized the necessity of aligning revenue structures with sustainable business practices, emphasizing the platform’s commitment to supporting creators for the long term.
The company stated: “Every month, over one million streamers earn money streaming on Twitch. At the same time, since our creators depend upon Twitch, we need to ensure that our revenue share structure is designed so that we can sustain the business, and Twitch will be here 50 years from now.”
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