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Why Cannabis Companies Are Turning Towards Mainstream Marketing Tactics To Sell Their Products

Cannabis is getting popular by the day. As per Grand View Research, the global value of the legal marijuana market is most likely to clock $66.3 billion by the end of 2025.

What’s more, in 2018 alone, the legal marijuana market in the USA went beyond 11.9 billion. Experts expect it to grow at 24.1% CAGR (Compound Annual Growth Rate) between this year and 2025.

That’s why you’re in luck if you’re in the cannabis business.

Granted, it may not be easy to put your valuable premium quality autoflower seeds out there with the federal laws and all, but it isn’t impossible to do so.

More cannabis entrepreneurs are turning to mainstream marketing techniques to reap maximum benefits from their business, and in just a moment, you’ll find out why. Read on for more.

What is Mainstream Marketing?

Mainstream marketing is the practice of advertising products to the general audience. In a mainstream market, services and products appeal to a wider spectrum of society, and the items are readily available to the general public.

Before, this technique was experiencing a decline in popularity since individuals were trying out other advertising methods. Currently, however, mainstream marketing is getting the attention it deserves for a couple of reasons:

  • If done correctly, it yields the entrepreneur the desired profits- and more.

  • It is straightforward as you can try it as long as you have something valuable to offer the public.

  • There’s always room to grow your product and brand.

  • It provides more success potential as you come prepared.

To be effective in mainstream marketing, you must:

  • Always be on the lookout. Your competition is always looking for ways to outshine you.

  • Focus more on your product than your brand. Remember, it’s what your clients are after.

  • Be ready to form partnerships if necessary.

  • Be able to go the extra mile and think on your feet. In case things don’t go your way, you should have an alternative solution.

  • Take criticism positively and make corrections where necessary.

  • Value your target clients. They’re the reason you’re in business in the first place.

Okay, so why are cannabis organizations employing mainstream marketing methods to sell their items?

  1. The Methods Reach More People

As we’ve already seen, mainstream marketing is designed for the general audience. Marketers take their time and study their target clients so they know what they want and how best they can deliver the desired products.

Cannabis companies have countless supporters and clients, but identifying them in advertising methods that are primarily against the herb, such as television, radio, and social media, is a challenge.

However, you can still use social media platforms to grow your business. You only need to know how to go past the ad policies that most of them have. Mainstream marketing techniques offer a reliable way to reach more clients and potential customers within a short time.

 They are Easy to Learn and Use

Almost anyone with experience in marketing can use mainstream marketing techniques. The fuel behind them wants to gain at the end of the day. If you have a keen eye and can easily interact with people, you can also use mainstream marketing methods.

Cannabis enterprises want a sure way to satisfy their clients’ needs without much hassle. If you’re a cannabis entrepreneur, you should have the techniques at your fingertips within a month or less.

  1. The Companies Have Ready Products

Almost anywhere you look today, you’re most likely to find cannabis products. This is proof enough that the business is booming. It’s also an indicator that the pot companies need to sell their items fast before they reach the expiry date.

Mainstream marketing techniques allow them to sell all or most of their products at once, which minimizes wastage.

The Tactics Encourage Customer Retention and Client Base Growth

What’s the use of gaining a client if you can’t keep them? Other marketing strategies may not nurture that bond between entrepreneur and customer like mainstream marketing does.

For example, if you use social media, you can reward your clients when they make a purchase. This not only encourages them to come back, but it motivates them to introduce new customers.

You can also reach your customers through email. To achieve success with this method, you could provide incentives for clients to join your email list after making an in-store purchase or through the call to action on your website.

There are nine types of emails for a cannabis brand to use:

  • Promotional email

  • Survey email

  • Welcome email

  • New inventory email

  • Educational email

  • Product advice email

  • Reorder email

  • Newsletter email

  • Testimonial email

They Can Apply Regardless of the Business

Whether you own a large cannabis business or a small one, or if you’re experienced in the business industry or just started your establishment recently, mainstream marketing techniques can work for your organization.

The key is to find the one that works for you and stick to it. In case you’re not sure, please do some prior research, so you know what you’re getting yourself into.

Pro tip: It’s best to ask for help if need be and check if your budget will not only support the business at that time only but in the future as well.


Having a cannabis business is the best thing you can do right now. For it to grow to its full potential, you must be ready to try mainstream marketing tactics to sell your items. Remember to exercise patience and consistency.

It may prove tricky if you’ve never tried it before, but the rewards you’ll reap in the long run should be your driving force.

We believe you’ve gotten all the details you need in the article above. You’re just one step away from the success of your enterprise. Go out there and sell your precious marijuana products. The world is waiting for you!

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