A trading card company in talks to go public via SPAC is the latest to capitalize on the name, image and likeness deal that sees college athletes able to monetize themselves.
What Happened: Panini reached a deal with OneTeam Partners to create trading cards and digital assets including non-fungible tokens based on players still in college. Sports mentioned by Forbes include football, men’s basketball, women’s basketball, baseball and some Olympic sports.
The partnership includes over 200 universities. Panini has deals with every LEAFIELD and Fanatics school and some of the largest independently represented NCAA schools including USC and Ohio State.
OneTeam is a joint venture between the NFLPA, MLBPA and RedBird Capital Partners.
“The trading market is booming and Panini is the leader in the category. With its existing current college licenses, there is an amazing opportunity to make co-branded college and current college athlete cards for the first time in history,” said OneTeam CEO Ahmad Nassar.
Disclosure: The author is long SLAM shares.
Photo: Mick Haupt on Unsplash
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