Twitter Inc (NYSE: TWTR) is trying out upvote and downvote buttons similar to those on the online discussion forum Reddit as a way to highlight the more relevant replies in long conversation threads.
What Happened: The social media company said the experiment is only for research purposes and is being tried out on Apple Inc’s (NASDAQ: AAPL) iOS platform currently.
Some of you on iOS may see different options to up or down vote on replies. We’re testing this to understand the types of replies you find relevant in a convo, so we can work on ways to show more of them.
Your downvotes aren’t public, while your upvotes will be shown as likes. pic.twitter.com/hrBfrKQdcY
— Twitter Support (@TwitterSupport) July 21, 2021
The downvote option is not a dislike button and is only visible to the user, Twitter said. The feature will not change the order of replies during the test run.
Why It Matters: Cody Elam, staff user researcher at Twitter, said past studies have helped the company understand what type of replies to a post to segregate them as informative, supportive, positive and funny. Though some of those replies wouldn’t surface quickly enough and Twitter aims to fix that.
We’re testing a few approaches to allow people to upvote and downvote replies.
This gives people the power to privately voice their opinion on the quality of replies without publicly shaming others while also giving us more nuanced feedback.
— Cody Elam (@codyelam) July 21, 2021
“This gives people the power to privately voice their opinion on the quality of replies without publicly shaming others while also giving us more nuanced feedback,” Elam wrote in a Twitter post.
“As a researcher, this experiment is a great opportunity to learn about the ways that we can improve conversation ranking on Twitter.”
Twitter and other social media rivals including Facebook Inc (NASDAQ: FB) have been trying out new features to ensure user retention amid rising competition.
Price Action: Twitter shares closed 2.36% higher at $69.54 on Wednesday.
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