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The Personal Security Market Is Booming — Here's How Investors Can Cash In

Good investors are always on the lookout for new opportunities in growing sectors of the economy, and one of the fastest-growing sectors today is security. 

By some estimates, the home security market, which was worth $56.9 billion at the end of 2022, is expected to keep growing to nearly $85 billion by the end of 2027. The simple answer to why this is happening is that people want to feel safe. 

That means companies that can help them do that stand to make a lot of money. Companies that provide securities for people’s belongings (and people themselves) when they leave home are working in an area with tremendous untapped potential. Ring, ADT Inc. and other industry leaders offer little protection for subscribers outside of the home, giving investors an opportunity.

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MaxTracker is one startup seizing this opportunity. In the fall of 2022, the company announced its first item — the MaxTracker Anti-Theft GPS Bicycle Security System — on Indiegogo. That initial foray led to the company receiving reservations for 420 units and raising nearly $65,000 for its first product. It was all the proof MaxTracker’s brain trust needed to realize that they were on to something. 

The MaxTracker bike GPS is a mobile security system built into the water bottle holders that are attached to many bikes. Unlike camera systems, which are only effective at home, or Apple AirTags that only work within a certain distance of the phone, the MaxTracker bike GPS connects to a 5G LTE network with motion-sensitive alarms and technology that allows them to be tracked almost anywhere in the world.

This has the potential to be a major upgrade to bicycle security. MaxTracker is betting even bigger. It believes its technology has even more applications than bicycle security, which is why the company is working on upgraded models that can be used to secure other items. The list of businesses and items that can be protected with this type of technology includes:

  • Cars
  • Pets
  • Global shipping inventory

MaxTracker’s answer to securing these items: the MaxTracker Ping and MaxTracker Ping Plus. These will give users up-to-the-minute, real-time data on the location of their missing belongings, inventory or loved ones. It’s a kind of system that can be used to secure almost anything the user wants. Best of all, MaxTracker believes its business model will deliver an 80% profit margin and continuing income through monthly subscriptions. 

With big exits and unicorns like Ring and SimpliSafe being minted in the space, MaxTracker can be a great opportunity to diversify into the space because for a limited time, anyone can invest in MaxTracker.

See more on startup investing from Benzinga.

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