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Calvin Johnson Jr.'s Primitiv Opening Boston-Based Cannabis Dispensary In 2023

Primitiv, a Michigan-based cannabis company founded by former NFL teammates, Rob Sims, and 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., announced Primitiv Boston, a wellness-focused cannabis dispensary opening soon on High Street in Boston’s Waterfront District.

Primitiv Boston is a collaboration with Johnson and Sims’ cannabis and wellness brand, Primitiv, and the duo’s former Detroit Lions teammate and Boston College alumnus, Gosder Cherilus, along with his partners at High Street Cannabis. The trio will appear at the FoHSE booth as part of NECANN Boston on March 10th, between 2-4pm to discuss Primitiv Boston, the launch of their CBD-focused product line Primitiv Performance, and the group’s ongoing partnership with FoHSE, a leading manufacturer of high-performance LED grow lights designed for cannabis cultivation.

Primitiv introduced its cannabis products into Michigan-based dispensaries in 2021, and opened its flagship cannabis dispensary in Niles, Michigan, in early 2022. But for Johnson and Sims, launching Primitiv was always about more than just a retail opportunity, as the two have been advocating the elevated wellness properties of cannabis for years. In a physically demanding sport like professional football, athletes learn to deal with the pain to keep playing and extend careers as long as possible. Athletes and others recovering from serious injury are often prescribed opioid painkillers for treatment, which can lead to dependency and addiction. Johnson and Sims felt the need for a more holistic approach to their pain management, and Primitiv was born out of that belief.

“We’ve seen so many of our brothers from around the league turn to other forms of pain relief just to get through the game, day or season, and that doesn’t always have a positive outcome,” Sims stated. “We believe in the holistic properties of cannabis as an all-natural, plant-based option not just for athletes, but for anyone looking for relief. We’ve just scratched the surface in our innovation process with the launch of our nano CBD product line, Primitiv Performance, in February, and hope to have more exciting announcements later this year.”

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The most successful cannabis business event in the world, the Benzinga Cannabis Capital Conference, returns to Miami for its 16th edition. This is the place where DEALS GET DONE, where money is raised, M&A starts, and companies meet investors and key partners. Join us at the Fontainebleau Miami Beach Hotel in Florida on April 11-12. Don’t miss out. Secure your tickets now. Prices will surge very soon.

Photo: Courtesy of Business Wire


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