WM Technology, Inc. MAPS known as Weedmaps, and Abstrax, which is a pioneer in botanical flavor technology, are joining hands to unveil groundbreaking research on cannabis.
Abstrax, known for its innovative exploration of cannabis mysteries, aims to deepen consumer understanding of the plant through this partnership, per a press release.
“The terpene profile in each cannabis cultivar enhances user experience. Our goal with Abstrax is to share their pivotal findings with consumers,” said Boris Shcharansky, VP of cannabis advisory at Weedmaps.
See Also: ‘The Freak Brothers’ Partners With Weedmaps For Season 2: A Nod To Growing Weed Acceptance
The collaboration kicks off by showcasing new exotic cannabis compounds and will delve into unique insights from Abstrax’s white papers on cannabis science, covering topics from exotic flavor compounds to understanding sweet elements in cannabis.
“This partnership aims to empower both businesses and users with knowledge and innovative products. Every discovery edges us closer to understanding cannabis’s vast potential,” said Max Koby, CEO of Abstrax.
Weedmaps CMO Randa McMinn will be a featured speaker at the upcoming Benzinga Cannabis Capital Conference in Chicago, Sept. 27-28. Alongside other industry experts, McMinn will delve into the topic of “Building a Strong Digital Presence for Cannabis Brands.” If you’re looking to pioneer the digital landscape of the cannabis sector, this event is essential. All information is available on bzcannabis.com
Price Action
Ahead of Tuesday’s market close, MAPS shares saw a decline of 2.25%, trading at $1.52 per share.
Image by El Planteo
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